Two founders. One standard.
Rachel built the medicine and the standard of care. Andrew built the operation and the growth. Together they turned one clinic, opened weeks before COVID, into an award-winning, multi-location brand.
Why we started Command Practice Partners
Rachel wanted a clinic that truly respected women and gave them genuine care. No practice she could find met that standard, so we built New U from scratch and opened in February 2020, just as the world shut down.
We grew it by getting the foundation right: the numbers, the systems and the team. Along the way, other owners kept asking how we did it. Most of them were brilliant at their craft and exhausted by the business.
Command Practice Partners is our answer. The same system we run on our own practice, run on yours, with us beside you.
Founder & CEO
Andrew Fidino
FP-C, NRPAndrew spent more than 20 years as a firefighter/paramedic and became a board-certified critical care flight paramedic, where every decision is made under pressure and every second counts. He went on to teach critical care and emergency medicine internationally to physicians, nurses, physician assistants, nurse practitioners and paramedics.
As co-founder and Chief Growth Officer of New U, he built the business side: operations, marketing, growth and franchise development. He brings the same discipline to every practice he partners with: calm under pressure, clear command, and decisions made from the numbers.
Co-Founder & President
Dr. Rachel Fidino
DNP, MSN, ARNP, WHNP-BC, AGN-BCRachel is a Doctor of Nursing Practice and a double board-certified nurse practitioner in women's health and advanced genetics, with more than 13 years of clinical experience. She co-founded New U Women's Clinic & Aesthetics with Andrew and leads it as CEO, and created the LA CANNEBERGE skincare line.
- New U: a Tri-Cities Best winner every year from 2022 to 2025, including Gold for Cosmetic Surgery in 2025
- Entreprenista 100 honoree, 2025
- ATHENA Young Professional Leadership Award, 2022
- Tri-Cities Person of Influence, 2026
- Championed Washington's SB 5396, requiring insurance coverage of breast MRIs for women at higher risk
- Published author, national keynote speaker in cancer genetics, and national FDA trainer for Merck